Performance Marketing Specialist

Location: Ho Chi Minh City
Employment Type: Fulltime

What You’ll Do

Grow our user base through profitable user acquisition channels by managing and optimizing user acquisition campaigns for our mobile apps and games
Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data
Generate detailed spending, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders
Collaborate and work effectively with multiple internal teams (creative design, marketing, product)
Stay up to date on the latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks

KNOWLEDGE:

Definition of metrics and their relationship in analyzing digital ad campaigns. (reach & impression, CTR, CVR, CPA, CPM,...)
Advanced concepts of UA. (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, conversion events, attribution models, predictive models, monetization models, fraud detection...)
Fundamental concepts of Marketing. (marketing mix, marketing strategy, brand identity, funnel, user journey, A/B testing, cost model,...)
Fundamental concepts of Business. (profit margin, ROI, break-even point, ROAS, cash flow...)
Experience in creative production or marketing idea pitching. (brief process, idea proposal, concept, core messages, references,...)
Fundamental concepts of ASO. (visibility, conversion rate, store kit, keywords, search terms, popularity index, difficulty score, keyword value...)

SKILLS:

Good at mathematics
Fluent in English (daily interactions with international partners)
Advanced Excel skills. (Pivot, Query, Index & Match, Vlookup, Hlookup,...)
Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks
Experience in using marketing tools. (Google keyword planner, Google analytics, Appsflyer, Firebase, Appannie, Facebook analytics...)
Experience in using project management tools & frameworks. (Trello, Asana, Jira, Scrum, Kanban,...)
Experience in using tools to analyze data. (Google Sheet, Data Studio, Power BI,...) - Basic SQL or Python skills

ABILITIES:

ATTITUDE: