Senior Performance Marketing Specialist
Ho Chi Minh City, Viet Nam
I. KEY JOB DUTIES
Plan and execute user acquisition campaigns:
Develop and implement comprehensive UA strategies across paid (PPC, social media, programmatic), organic (ASO, content marketing), and referral channels.
Manage campaign budgets and optimize spend based on data-driven insights.
Conduct A/B testing and iterate on creatives, targeting, and bidding strategies to improve campaign performance.
Analyze and report campaign performance:
Monitor key performance indicators (KPIs) including cost per acquisition (CPA), lifetime value (LTV), and conversion rates.
Generate insightful reports and present findings to stakeholders to inform future campaign decisions.
Identify trends and opportunities for growth based on data analysis.
Manage partnerships and negotiate deals:
Build and maintain relationships with ad networks, media partners, affiliates, and influencers.
Negotiate contracts and secure optimal rates for performance marketing campaigns.
Stay ahead of the curve:
Keep up-to-date with the latest trends and technologies in the UA landscape.
Research and recommend new channels and strategies to drive user growth.
Be a source of knowledge and expertise for the marketing team.
Monitor competitive best practices, keep up with industry trends and continually introduce new ideas, and work with the creative development team for improving performance.
Develop performance marketing strategies to expand our customer pool
II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
Definition of metrics and their relationship in analyzing digital ad campaigns
Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
Fundamental concepts of Marketing & Business
Experience in creative production or marketing idea pitching
Fundamental concepts of ASO
Good at mathematics
Fluent in English (daily interactions with international partners)
Advanced Excel skills
Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
Experience in using marketing tools
Experience in using project management tools & framework
Experience in using tools to analyze data
Logic & analytical thinking
Manage to deliver result in the timely manner
Creative and independent in problem-solving
Carefulness and detail-oriented
Eager to learn and ready to apply new knowledge/skills
Optimize and automation mindset
Passionate in gaming industry and digital marketing
Highly self-motivation and self management
III. WHY YOU’LL LOVE WORKING HERE
Professional, creative working environment and talented teams, equal-opportunities & agile culture
Great facility to work. You will have a MacBook and extra high definition screens
Electrical standing desk for most comfortable seat
Remote work 12 days / Annual leave 12 days / Sick leave 2 days / Anniversary leave 1 day
Paternity Leave policy offers more than 10 days of Paid leave, not including days-off.
Remaining Annual leave will be transferred to the next working year
Premium health insurance package for you and your relatives
Annual health check-up at premium clinic
Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
Annual bonus and project bonus
Reward program for engaged activities and volunteering
Annual company trip & quarter team bonding activities
Happy hours and awesome parties
Development opportunity: sponsorship for training courses
With regular discussions, you will have a lot of opportunities to learn from experts in their fields
International opportunity to expose and grow
At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…
Pantry booster with food & beverages, game station & entertainment: PS4,...
V. FURTHER INFORMATION
Working hour: from Monday to Friday (8:30 -18:00)
Address: 6th Floor, 40A Lam Son street, Ward 2, Tan Binh district, Ho Chi Minh city.
Contact email: email@example.com
See more information at Athena Studio:
Facebook - https://www.facebook.com/lifeatathena